Medium: booket, print, A4
Tools: Adobe Suite, ethnographic fieldwor
Abu Dhabi, United Arab Emirates, Fall 2022
This booklet is a collaborative project that took place during Phoebe’s study abroad in the UAE. The team was tasked with developing creative solutions for rebranding the industrial, suburban city of Al Ruwais. Based off of our fieldwork conducted in the city, we observed its unique community, culture, and social structures and their corresponding challenges, which informed how the research was presented, both in content and in design. Some solutions included urban planning proposals, logo designs, and community events at a new arts center.
Tools: Adobe Suite, ethnographic fieldwor
Abu Dhabi, United Arab Emirates, Fall 2022
This booklet is a collaborative project that took place during Phoebe’s study abroad in the UAE. The team was tasked with developing creative solutions for rebranding the industrial, suburban city of Al Ruwais. Based off of our fieldwork conducted in the city, we observed its unique community, culture, and social structures and their corresponding challenges, which informed how the research was presented, both in content and in design. Some solutions included urban planning proposals, logo designs, and community events at a new arts center.